Glossary

Algorithm Update

A change in Google's ranking systems designed to improve search results.

Anchor Text

The visible, clickable text in a hyperlink.

Backlink

A link from another website pointing to your website.

Canonical Tag

An HTML element that helps webmasters prevent duplicate content issues.

Core Web Vitals

A set of specific factors that Google considers important in a webpage's overall user experience.

Crawl Budget

The number of URLs Googlebot can and wants to crawl on a site.

Domain Authority

A search engine ranking score developed by Moz that predicts how well a website will rank.

Faceted Navigation

A type of navigation found on category pages of ecommerce websites that allows users to filter results.

Keyword Density

The percentage of times a keyword or phrase appears on a web page compared to the total number of words.

LSI Keywords

Latent Semantic Indexing keywords are conceptually related terms that search engines use to deeply understand content.

Meta Tags

Snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's source code.

PageRank

An algorithm used by Google Search to rank web pages in their search engine results.

robots.txt

A text file webmasters create to instruct web robots how to crawl pages on their website.

Schema Markup

Code that you put on your website to help the search engines return more informative results.

Search Intent

The reason someone typed a search query into Google.

SERP

Search Engine Results Page. The page displayed by a search engine in response to a query.

Topical Authority

A measure of credibility earned by a website that publishes highly informative content on a specific niche.